The ongoing discussions between SAG-AFTRA and game publishers continue to hit snags, with the two sides still miles apart on reaching a consensus around the use of AI in acting roles.
In a recent update posted on its website, SAG-AFTRA acknowledged making some headway in negotiations, yet highlighted that significant distance remains on the topic of artificial intelligence. The union, representing members who’ve been on strike since July 2024, voices its ongoing frustrations, especially regarding AI usage.
At the heart of this clash is the desire of some publishers to create and reuse digital replicas of actors’ voices without their consent. This lack of control and transparency is a sticking point for the union.
SAG-AFTRA plainly stated, “The bargaining group portrays the situation as if we’re nearing a deal.” However, they clarified, “This is simply not true. Moreover, there seems to be an attempt to sow division among our members. We urge everyone to check out our updated comparison chart on AI proposals, which clearly outlines how our positions on these fundamental AI protections diverge greatly.”
They further detailed the concerns: “What they’re pushing for includes the use of past performances and outside-contract performances without the bargaining protections. This means you might be kept in the dark about when and how your voice is being used, receive no compensation for it, and worst of all, there’d be nothing you could do. During future strikes, they want your digital replica to keep working without your consent. Plus, even after gaining your approval for using your replica, they refuse to disclose what ends up being done with it.”
Despite these ongoing challenges with major publishers, SAG-AFTRA celebrates significant victories elsewhere. Over 160 games have adopted interim and independent agreements that include the sought-after protections. Interestingly, the revenues from these agreements surpass those from non-struck games, proving that the conditions SAG-AFTRA advocates for are achievable and agreeable for numerous game companies, even as others keep resisting.
