At the recent Game Developers Conference, Meta gave us a glimpse into the current situation of the Quest marketplace, revealing that content on the Quest store has amassed “over $2 billion” in earnings. If that figure rings a bell, it’s because it’s exactly the same number shared by the company over a year ago.
Since the Quest platform first came to life in 2019, there was significant growth, especially during the Quest 2 era. However, over the past two years, the store’s revenue growth has noticeably slowed down.
Meta occasionally highlights revenue milestones for its store, like the $2 billion mark they mentioned back in September 2023. More than a year later, the same $2 billion figure popped up in their latest market update.
This repetition suggests that the $3 billion milestone is still out of reach—otherwise, Meta would likely flaunt that figure instead. It’s safe to speculate that total earnings from content sales on the Quest platform hover around $2.9 billion as of March 2025.
Keeping this estimate in mind, we can track how the revenue milestones have evolved for the Quest store. Initially, there was a sharp increase in monthly average store revenue during the Quest 2 era, but this growth has largely leveled off with the introduction of Quest 3 and Quest 3S.
Meta also shared some other figures in their update, although without much detail: total payments increased about 12% in 2024, and customers spent 30% more time in VR monthly compared to the previous year.
Attempts to get Meta to elaborate on the recurring “$2 billion” figure went unanswered.
Looking back, the Quest 2 launched in October 2020 amid COVID lockdowns when people were desperate for new forms of entertainment and connection. Priced at an appealing $300, making it an attractive gift, it was $100 cheaper than its predecessor.
Fast forward to October 2023, and we see the debut of Quest 3 at a heftier $500. It was pitched heavily on its ‘mixed reality’ features, which were not quite ready to deliver on their promise at launch.
To address the price issue, Meta released the Quest 3S in October 2024, bringing back the $300 price point, while the 512GB model of Quest 3 saw a permanent price cut from $650 to $500.
It’s only been about six months since Quest 3S launched and the Quest 3 price dropped, so we’ll need to be patient to see if these changes pay off in boosting the Quest platform’s spending. Additionally, new tariffs from the Trump administration could disrupt Meta’s pricing strategy.
Beyond pricing, Meta has highlighted a significant transformation in user demographics and spending behaviors, reshaping the Quest store landscape. Notably, younger and newer users are driving a shift towards free-to-play content instead of premium offerings.
