Nvidia Unveils GeForce RTX 50-Series Blackwell GPUs, Priced from $549

Nvidia has finally pulled back the curtain on its cutting-edge desktop and laptop graphics cards at the 2025 CES, putting an end to all the speculation. The new RTX 50-series is being touted as the fastest set of GPUs Nvidia has created to date. To kick things off, the RTX 5070 claims to offer performance on par with last generation’s flagship, the RTX 4090, but at a more digestible price of $549, compared to the 4090’s hefty $1,599. As you move up the lineup, the RTX 5070 Ti is priced at $749, the RTX 5080 at $999, and the powerhouse RTX 5090 at $1,999. These exciting new cards will be hitting the shelves later this month.

A standout feature of the RTX 50-series is its leap to GDDR7 video memory, which trumps the GDDR6x memory used by most of the RTX 40-series cards in terms of both power and efficiency. Among the noteworthy features is DLSS 4, which builds on Nvidia’s previous technology to boost gaming performance by making subtle visual compromises, like reducing render resolution and using AI for frame generation to achieve smoother gameplay. The advancements in DLSS 4 leverage AI even more, reportedly generating three frames with trained AI for every single frame rendered on the GPU, thereby improving both the visual quality and speed of the games. Nvidia explains that this heavy reliance on the Tensor AI cores is a key factor in the RTX 50-series’ enhanced efficiency.

CES was a bustling scene for gaming enthusiasts as AMD too unveiled its fresh array of technology. AMD introduced its new RDNA 4 graphics architecture and its FSR4 upscaling and frame generation tech, set to feature in some soon-to-arrive graphics cards like the AMD Radeon RX 9070 XT and RX 9070. While the company hasn’t yet disclosed pricing or availability details, it’s expected that these new releases will be direct competitors to Nvidia’s RTX 50-series offerings.